In the chapter entitled Denying Website Access to Ad Blocking Visitors, we will look at ways to prevent visitors to your site accessing page content until ad blocking is turned off. The problem for web publishers is that ad blocking technology does not distinguish between websites that use advertising responsibly and those that do not.
Surveys suggest, however, that many people using ad blockers do not object to advertising appearing on websites as long as those ads do not adversely affect the web browsing experience. The use of ad blocking has increased over the last few years because many people are tired of visiting websites that are overloaded with intrusive ads. Purchase this Ad Blocking Survival Guide book in eBook ($19.99) or Print ($25.99) format.
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